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Funeral flowers
When a loved one has passed away, people want to say goodbye in a suitable way. Funeral flower arrangements are a beautiful way to do this. Flowers bring a piece of peace during the funeral. In addition, flowers bring comfort and a token of sympathy to the family and loved ones of the deceased. We attended an Open Funeral Day where florist Leonie Koffeman of Bloem & Bijzaak inspired us with beautiful creations and told us about (making) funeral arrangements.
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Grower Peeters Hortensia
In between sweet pepper and strawberry growers is cut hydrangea nursery Peeters Hydrangeas, with Eric Peeters and Suzan Peeters in charge. Five years ago, they made the switch from peppers to hydrangeas. A crop with much more challenge. Eric is a real gardener and mainly runs the greenhouse, Suzan is mainly involved in sales. Together, they passionately grow 13 different types of hydrangea. With their team, they strive for beautiful stable quality. We visited them and are happy to give you an insight.
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Flying Dutchmen
In the world of floral commerce, there exists a unique and time-honored tradition known as "Lijnrijder," a term that loosely translates to "Line Driver" in English. While it may not involve ghostly apparitions like the legendary Flying Dutchman, this tradition carries a rich history dating back to the 18th century in the Netherlands.
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Styletrend Playful Construction
The Flower Council of Holland and others have again drawn up various style trends for 2024. Over the coming months we will be sharing a trend every month, so you are fully informed and can apply the trends in your creations. After the style trend Viva la Vida, it is now the turn of the colourful style trend Playful Construction. Besides information, we also share inspiring images from our photoshoot where this style trend takes centre stage.
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Employees with passion: Hans van Gent
In 1985, A.Heemskerk BV was looking for English-speaking salespeople. Since Hans van Gent had spent six months in Australia, the language was not a problem. He was working in defence at the time and early dismissal was not allowed. As Hans had no knowledge of flowers, he "applied" to Heemskerk no less than eight times. The first time for real, the other 7 to get a day off from defence and join a line, to learn the trade. On the first visit, Hans came to the interview neatly dressed. Everyone at Heemskerk walked in their work clothes, which immediately earned Hans the nickname: "het Heertje".
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Viva la Vida style trend
The Flower Council of Holland and others have again drawn up various style trends for 2024. Over the coming months we will be sharing a trend every month, so you are fully informed and can apply the trends in your creations. We kick off with the Viva la Vida style trend. With everything that is happening in the world - think of all the crises - a lot of people feel a greater need to celebrate life. To just block out the misery and negativity for a moment. That is what the Viva la Vida style trend is all about; an explosion of cheerfulness and exuberance, full of passion, colour and expressiveness.
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Grower Groene Tint
Groene Tint is a nursery in the village of Tinte, Zuid Holland. On some thirty thousand square metres, Stefan Groenewegen and Richard van der Salm grow the highest quality anthuriums. Groene Tint started in 2007, but Stefan's grandfather laid the foundations in Naaldwijk back in 1936. Fifteen years after Green Tint started, there has been a lot of change. From a novice grower to an established name, because nowadays Groene Tint is well-known in the world of anthuriums. A business built with products that offer perfect quality, with surprising colours and flower shapes.
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Styletrend: Gentle Paradox
There exists a significant pressure for achievement within society, particularly felt by the younger generation. When combined with the multitude of crises, it gives rise to a sense of helplessness. This leads some individuals to 'freeze': becoming unable to take action. Taking good care of oneself and clearly setting boundaries is the recommended approach, with 'quiet quitting' standing out as a notable example. In addition to concerns about mental well-being, the tightness of the job market ironically presents numerous opportunities: a Gentle Paradox.
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Theme of the month: companion planting
Some plants love company and can be put together very nicely in a pot. It looks nice, they reinforce each other and keep diseases and pests at bay. We call this companion planting, or combination planting. But which plants are good to combine? What should you pay attention to? We will be happy to tell you more about it.
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Grower of the month: ANSU Vanda
ANSU Vanda is an orchid nursery in Wateringen, South Holland. Every week the com-pany sells a quarter of a million flowers and plants, a large proportion of which go abroad. ANSU is Europe’s only supplier of the Vanda, the world's most exclusive or-chid. With breeding and propagation in Thailand and marketing and sales in the Netherlands, they have an attractive and reliable concept.
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Employee of the month: Joppe Koning
Joppe Koning joined the Heemskerk Flowers team on 1 May of this year. Joppe is a real numbers guy. As Business Controller, he focuses on analysing reports, identifying areas for improvement, discovering where we can cut costs or where we can make work processes easier. This is really important work! Especially in view of the strong growth that we are experiencing as a company, which creates a growing need for insight and overview in a ever more complex environment. Joppe tells us in simple terms about his work, his first experience of working for a family business like Heemskerk Flowers, and also where you can find him during his holidays this summer.
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Theme of the month: layered spaces trend
We have discovered in recent years that we can easily transform or divide up spaces. Living spaces were used as offices, childcare facilities or study areas. So rooms were used for multiple functions. This creates a certain layering, with functional furniture. This trend has continued, and you can now see it reflected in flowers and plants as well. We would like explain this and show you some examples.
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Partner with Passion: Daan Kromhout
Daan Kromhout is one of our Partners with Passion. They are a leading supplier of glass, pottery and decorative items. They recently relocated, and we were invited to visit their new premises in Rijsenhout. We’d like to take you along! We are meeting with Roy Witmaar, E-commerce manager, who has worked at Daan Kromhout for nearly four years. We meet in the new premises’ showpiece: the showroom. Roy shows us the range and tells us about this great family business. Daan Kromhout is one of our Partners with Passion. They are a leading supplier of glass, pottery and decorative items. They recently relocated, and we were invited to visit their new premises in Rijsenhout. We’d like to take you along! We are meeting with Roy Witmaar, E-commerce manager, who has worked at Daan Kromhout for nearly four years. We meet in the new premises’ showpiece: the showroom. Roy shows us the range and tells us about this great family business.
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Employee of the month: Piet van der Plas
Our sophisticated shipping system enables us to deliver flowers and plants all over the world. We thereby work a lot with external logistics companies. But florists in Belgium, the Netherlands and Germany are supplied by our own drivers. These delivery employees deliver the finest products to florists six days a week. They set off early in the morning with their truck fully loaded. We rode along with delivery employee Piet van der Plas. Piet has been working at Heemskerk Flowers as a delivery employee for about three years. He showed us what his working day looks like. Will you join us?
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